๐ŸŒŽ International equity

This Is The Biggest Opportunity To Hire And Retain Top Talent In Your Scale up

Offering equity benefits to employees has become more than just a prospective perk; it's a signature of modern compensation packages that often distinguishes forward-thinking businesses. And it's a crucial element in the SMB hiring process.

SMB HR managers are on the front lines of this hiring revolution. So today, we'll provide insights into how equity benefits can significantly impact an SMB's ability to attract and retain top talent. We'll explore the strategic implications, implementation best practices, and how to address any concerns that may arise.


Impact on SMB Hiring and Retention

Equity benefits are more than a financial sweetener; they're an investment in the future of your business. It's no secret that competitive job markets are fraught with challenges, even for smaller and medium-sized businesses (SMBs). However, incorporating equity into your compensation package can level the playing field and make your job offers stand out from the crowd.

In fact, in a survey by Ledgy, 37% of employees reported that they would be more willing to apply for and take a job where equity was offered as part of their compensation package.


Financial Inclusion and Long-Term Goals

Offering employees a stake in the company aligns incentives and creates a shared purpose. For SMBs competing against larger corporations with seemingly endless resources, equity benefits foster a sense of ownership and commitment that can be a recruitment game-changer. Potential employees see equity as an opportunity to grow their wealth alongside the company's success โ€” a compelling, long-term alternative to larger salary packages.


A Case Study in Successful Equity

Tales abound of SMBs leveraging equity benefits to attract top talent, with AirBnB serving as a prime example. When AirBnB IPO'd in 2021, they closed their first day at a price per share of $144.71 - 112% above the opening price. ย This resulted in AirBnB's day one valuation being $86.5 billion. ย  Any single employee that was part of their stock option pool prior to the IPO was instantly a millionaire.

The story of AirBnB granting stock options to its employees, who then became millionaires when the company went public, highlights the tangible success of an otherwise intangible promise of equity. Which should serve as a reminder that aligning employees' interests with the company's performance generally leads to a win-win situation.


Implementation and Best Practices

It's one thing to recognize the value of equity benefits; it's another to effectively integrate them into your SMB's HR strategy. Here are key steps for implementation and best practices.


Step-by-Step Implementation Guide

  • Understand and Define Equity : What does equity look like at your company, and what is reasonable to offer?
  • Communicate the Value Proposition : Employees need to understand what's being offered and why it's appealing.
  • Determine Eligibility Criteria : Will equity be offered outright to all employees, or will there be a vesting period?
  • Establish Clear Terminology : Ensure all team members are speaking the same language about equity.
  • Regularly Review and Adjust : Monitor what competitors are offering, and be prepared to adjust your equity benefits to remain competitive.
Need guidance through these steps? ย Let us help.

Balancing Attraction with Fairness

Equity should be a part of your compensation strategy, not the be-all and end-all. It's important to strike a balance where equity is an attractive addition to salaries and other benefits, rather than the sole focus. Also, ensure fairness in the distribution, avoiding the creation of a two-tiered workforce.

Incorporating equity not only attracts high-performing employees but also serves as a strategic tool for their retention. However, don't forget that while equity can be a powerful draw, it's not one-size-fits-all.


Addressing Common Concerns

Not all SMBs are comfortable or confident in offering equity benefits, and this hesitance typically stems from common misconceptions. However, these concerns should not be a roadblock but rather an opportunity for education and clear communication.


Navigating Concerns Artfully

  • Lack of Understanding of Equity: Address this by providing clear, accessible resources that explain what equity means in the context of employment with your company.
  • Fear of Equity Dilution: Use transparent communication to illustrate the impact on equity ownership and the potential compensation benefits for employees over time.
  • Complexity of Managing Equity Plans: As your equity plan grows, the ability to manage it on your own becomes more and more difficult. This is when a professional can be most helpful to your organization.
Easop helps you manage even the most complex of equity programs. Learn more.

Equity can be a complex topic, but by addressing concerns head-on, you can position your SMB as a leader in employee financial education and empowerment.



Offering equity benefits sets a powerful standard for your SMB in terms of attracting and retaining talent. By understanding the strategic nuances, developing a solid implementation plan, and addressing concerns openly, your SMB is well-positioned to thrive in the competitive hiring landscape.

It's clear that equity benefits are increasingly crucial in the employment sector, and it's time for SMBs to take note and take action. Consider how incorporating equity into your hiring and retention strategy can transform your ability to not only draw in top talent but to build a loyal, motivated team invested in your company's success.

I encourage you to take the next step in exploring how equity benefits can be part of your workforce's future. Share this post with your fellow HR professionals and start a conversation about equity in employment. Your talent pool will thank you, and your business will reap the rewards.

Your journey to better, clearer international equity practices starts here


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