Maze is the leading continuous product discovery platform that product teams use to continuously collect and consume user insights across the entire product development cycle. With solutions for participant recruitment, product research, and reporting, Maze enables everyone to run great research, make better product decisions, and scale insights company-wide.
Maze was founded by Jonathan Widawski and Thomas Mary in 2018. With headquarters in the US and a subsidiary in the UK, the company raised $60m and employs a remote team of over 120 people across 35+ countries. Maze powers 60,000 customers including Uber, Accenture, Cloudflare and Nubank.
🏢 Industry - Continuous Product Discovery Platform
💻 Location - Fully remote, US topco, UK subsidiary
👨👩👦👦 Team size - 120
📅 Founding year - 2018
📱 Stack - Carta, Oyster, Sapling, Cooley, ADP RUN, Payfit
＠ Website - maze.co
Easop streamlined Maze's equity compensation management and global growth
Before working with Easop, Maze’s Total Rewards team managed all equity compensation using a combination of Carta’s captable management solution, a top-tier US law firm for advisory and legal templates, and various manual tasks. Even in the early days, with employees in a few countries, the team had to spend considerable money on legal fees, felt like compliance was not always 100% accurate, and experienced a sense of nervousness when managing equity. It was particularly hard to have the proper legal wording in grant paperwork based on the country.
After a successful Series A fundraise, Maze grew quickly and hired talent in more than 35 countries. This resulted in a backlog of grants to international grantees. To help scale up efficiently, Easop initially supported Maze with reviewing and improving its ESOP documentation and reporting processes in the US and UK.
It didn’t take long for the partnership to expand. Rather than adopting the traditional approach of working with local law firms in all territories, Maze chose to work with Easop for all legal documentation for NSO plans in Romania 🇷🇴, Serbia 🇷🇸 Czech Republic 🇨🇿, Ireland 🇮🇪, Mexico 🇲🇽, Turkey 🇹🇷 and Australia 🇦🇺.
This helped Maze expand its international team much faster, more cost-effectively, and with less work involved. Managing employee stock options became a much easier task for the rewards team, and the employee portal provided clear information to each team member about the value of their stock options. Finally, working with Easop ensured that Maze was 100% compliant in all territories.
Maze with Easop
🧮 Number of grants - 192
🌎 Where the grantees are located - 35 countries
Easop helped Maze execute its workforce reduction and provide affected employees with improved terms
When the economy changed, Maze, like most startups, had to reduce its workforce. The company went out of its way to treat employees as best as possible and decided to waive the vesting cliff, extend the post-termination exercise period (PTEP), and accelerate vesting for the affected team members. Easop’s dashboard, notifications, templates, and workflows for board consent helped Maze’s Total Rewards and Payroll team execute and communicate all changes to the equity plans in a matter of days.